The Uber Launch Challenge invites university students in teams of 2-3 to pitch an expansion strategy for real-life
Uber products, as we continue to evolve the way cities move.
The theme in 2017 is ‘shared rides’. The challenge places you on the frontline as we launch products like uberPOOL, uberHOP and uberCOMMUTE in new markets.
Teams will be given the opportunity to: Analyse demand and supply levels: Define a launch strategy and incentive scheme to encourage early adoption and rapid growth of both driver-partners and riders; Build a business model, optimising Uber’s core metrics to ensure operational excellence at scale.
More information at: T.Uber.com/launchchallenge